Creating synergy is not a superficial pursuit for short-term gain, but a deeper blending of the wisdom from multiple perspectives that converges into a sense of fullness and appreciation for all that life can offer.
A hallmark of partnerships in general is that they advance both the mission of the cause and the business purpose of the company. They are mutually beneficial relationships that involve the exchange of something of value from each participant to the other and involve clear responsibilities, shared contributions, and shared risk.
SICU represents a Globally Active Virtual Organization and a Strategic Alliance - a term to cover a broad range of collaborations in which partners combine their core competencies to accomplish social change and meet business objectives.
Strategic AlliancesStrategic alliances are unique in that they tend to be long-term, highly dynamic, multi-faced, and key to the partners' individual success. The partners often develop a shared strategy and rely heavily on each other to meet their business or mission goals.
SICU is supporting Artists for Freedom (AFF) - a globally active project, which universal goal is to fight for human rights and to use the Power of Art to spread the facts, knowledge and misery of Global Modern Day Slavery - Human Trafficking.
The
motivation for this strategic partnership is that Modern Slavery is
globally a most important cause very few fight against. In addition,
there are many factual connections between SICU and AFF, such
as the starting points and values, how both are openly organized,
and how SICU and AFF can support one anothers online presence,
marketing and communication in general.
The philosophy in the background is closely related to the philosophy of SICU, the Synergysophy.
The undersigned is acting as a marketinng a project consultant for AFF. What is under work is if SICU would like to be responsible for the integrated marketing communication activities including sponsorship and corporate social responsibility (CSR) programs.
Exemplary Starting Points
By having had the freedom to think creatively without boundaries
and by integrating several
parties (artist), working with similar projects worldwide under a
mutual “AFF sunshade” has offered the founders and the team an
excellent total view of the
project to start with.
This has activated comprehensive thinking, and the understanding of creative collaboration, which make it much easier and faster to develop and implement the project in different environments.
What makes AFF very interesting from a marketers point of view is that it connects ART and CSR. This offers companies an amount of opportunities to support corporate communications and brand marketing e.g. through (Art) sponsorship, cause related marketing and event marketing, and through corporate social responsibility programs to show good corporate citizenship.
Types of Partnerships * * *
Motivations for Partnering
In essence, both SICU and AFF represents an application of the
virtual organization supporting one another. It’s a fluid grouping
of people and organizations in order to optimally address the task
at hand.
I'm happy that I have got an
opportunity to introduce AFF to the global partners, members and
fans of the SICU
Synergy Solutions Group,
and naturally to all of you involved in arts, music, marketing and
in social responsibility issues.
If you are interested in various
partnership opportunities, including sponsorship, please contact
Marketing Integrator & Communication Coordinator
Tom
Merilahti or Fine Artist, Chairwoman of AFF
Christina Seibold in picture.
Artists for
Freedom
AFF FIVE interview - FIVE questions to Tom Merilahti
Artists for Freedom
Officially Founded the 19th of February
Connecting Human Rights into
Core Business Strategies
As one of the central aims and objectives of SICU SSG is to generate ideas, create and develop social mobilizitation projects to better the world both economically, environmentally and especially socially, in collaboration with corporations, brand managers and diverse organizations.
CSR is a part of our
every day life, even that we don't notice it. When you visit the
gasoline station and choose products with a good reputation; when
someone put money into a company with an exemplary record; or when
you invest in training of your employees for future purposes. This
is good business sense! CSR is what the future of business is all
about.
There
are three kinds of responsibility: economic, environmental and
social. Corporate social responsibility is an integral part. It is
about integrating the issues of the workplace, human rights, the
community and the marketplace into core business strategies.
It has been estimated that companies spend about 1,2 - 2,5 % in "Corporate Social Responsibilty Funds", in order to execute an yearly investment in the best possible CSR project of national or even international importance, to show good corporate citizenship.
By using this as a starting point, it's very interesting to start charting for the interest fields and needs of single corporations, in order to generate new ideas, create and develop, and/or to search for suitable projects to be offered to our clients in any part of the world, but globally as well
SICU Services
Are you interested in utilizing Arts, Art Exhibitions, Artists as a sponsor
in order to
support your marketing communication efforts?
How about Social and/or Environmental causes? Sports? Individual
athletes or teams? Are you looking for sponsorship opportunities
regionally, nationally or internationally? Events?
Are you involved in partnerships? Do you need fresh input in order to create effective utilization programs?
The undersigned has been involved in
marketing communication, diverse partnership programs, and in unconventional
marketing methods since mid 80's.
Dont't look back, but forward
Please, forward this newsletter to all of your contacts, stakeholders, clients, friends, and the media. Click Forward, remove the address of the original sender and the "Fw:" from the subject line, and move the newsletter to the top of the site. Choose the recipients and send.
Intellectual property protected by copyright
All the
elements of SICU (Synergy Integrated - Connects the Unconnected) and
the SICU Synergy Solutions Group (SICU SSG), such as the name, logo
and slogan, Connects the Unconnected, are registered worldwide as
intellectual property and protected by copyright. The registration can
be used as proof in a court of law.
When you're looking for synergy, energy experience and content - know-how, factual connections, and for new ideas and opportunities, please contact SICU's Head-office located between the shoulders hereunder.
Tom Merilahti
Marketing Integrator &
Communication Coordinator
E-mail: Tom@Sicusynergy.org
Mobile head office: +358 41
725 1882
Website: http://www.Sicusynergy.org
SICU Synergy Solutions Group: http://Sicusynergynetwork.ning.com
The Global Village, Helsinki, Finland
Skype: tom.merilahti
MSN: Tom@Sicusynergy.org
All networks and groups: http://Xeesm.com/TomMerilahti
Tom
"really gets it" when it comes to understanding the major
socio-economic-political potential of virtual organizations and
social networks and is a serious and dedicated evangelist and
practitioner of the discipline, constantly in search of knowledge on
how to harness this tremendous force for the benefit of all
mankind.
Tom
is one of the most intelligent professionals and a great networker. For
he has born to create Marketing Integration and Communication, turns
the impossible to very possible.
Tom
is a Master Networker whose sincere dedication to "Connect the
Unconnected" permeates his intensive activities online. It's hard not
to bump into him directly or indirectly as you navigate the intricate
social maps and communities. 
Tom
is a true entrepreneur, innovative, inspirational and passionate. He
has an uncanny ability to predict the IT market space and monetize on
trends. Tom is instantly engaging, a born marketer, and knows all the
right people to actually make real things happen. 
Tom
is undoubtedly the best networker and most connected person in Finland
and the Nordic / Baltic region, with a detailed knowledge / hand-on
experience of various sectors and fields of both business and cultural
/ media interest. If you're starting-up or building a business in
Finland, get Tom on board early on.”
Tom
is a creative person who is capable of coming up with unique
out-of-the-box solutions. In today's business environment, where
networks are more than essential, 
I
hereby endorse SICU and encourage new participants to consider being a
part of the rich international interest it represents. As an educator,
artist, author - and all-around out-of-the-box kind of guy, sharing
ideas and reading about the lives and mental tools to which so many
are dedicated, is quite uplifting. 
Tom
is a great fine network communicator, important for the world society
& business - a trendy personality with future.
Mohamed
Alborno - Tom is an innovator and a power networker, he consistently
introduces and implements valuable ideas and initiatives. 
What
a networker! Tom is building one of the most exclusive private
networks on the net. He's everywhere, and every-where he picks the
best.
I
met Tom for the first time online at foundercontact.com - he is well
connected and the outspoken 'walk-the-talk' example of the
give-to-get-more idea of networking. Real entrepreneur and sparring
partner who cares about environmental issues.
